Think sheer, watery textures and long-lasting color, these offer a natural, weightless approach to adding color to the face.

But after studying the method of dozens of makeup experts and consulting Milk's director of artistry Sara Wren, I’ve mastered the application. 'Cooling Water Jelly Tint is made to be easy ...

Say hello to the Peace Out retinol eye jelly stick ($28), featuring all the things we love about the OG product—from the ...

And if you’ve been eyeing Milk Makeup’s version? One reviewer swears this is “a GREAT alternative to Milk Jelly Tint,” adding, “Same consistency, near identical buildable color (this ...

Milk Make-up’s Cooling Water Jelly Tints have been a regular feature on my TikTok FYP, thanks to its satisfyingly wobbly jelly texture, while L’Oréal Paris’s True Match Lumi Glotion gained ...

It's interesting timing, since berry has always been so associated with the cooler months, but with new formulas offering up the shade in sheer, glossy and juicy textures (like Milk Makeup's Cooling ...