Female readers, put down that brutish man Bic and grasp your tiny mitts around one of these bad girls, below Marketed specifically at women, the pens come in easy-on-the-eye pastel coloured ...

The grandson of Bic founder Marcel Bich and son of former CEO Bruno Bich, 46-year-old Gonzalve Bich is the third generation to serve as CEO of the iconic pen, razor and lighter company.