Female readers, put down that brutish man Bic and grasp your tiny mitts around one of these bad girls, below Marketed specifically at women, the pens come in easy-on-the-eye pastel coloured ...
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Why Bic, the maker of ballpoint pens and shaving sticks, identifies as a tech-forward companyBut what claim can a maker of good ol' ballpoint pens, lighters, and razors make to be a tech company? Gonzalve Bich, whose grandfather Marcel Bich founded Bic in 1945, acknowledges that while it ...
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