In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...

I love a coloured mascara but some are much easier to wear than others. Maybelline’s coloured mascaras (ten shades to date) ...

Although beauty is mostly subjective, there’s one product that pretty much all of us beauty editors agree is totally brill: Maybelline’s New York Lash Sensational Sky High Mascara. And it’s not just ...

What happened when a beauty editor put the viral Maybelline Lash Sensational Sky High Mascara to the test. If I’ve learnt anything from 18 months of oscillating lockdowns it’s that I’m a pro ...