How to Build Your Brand by Writing Your Book These eight steps will guide you through the entire book journey.

If you are looking for a way to increase your brand awareness, grow your client base and be recognized as an expert in your field, pick up your pen and start writing your book today!

Marketing your self-published book involves a lot of focused work, typically as much work as it took to write the book in the first place.

Even if you’ve only started daydreaming about your book, now’s the time to start thinking about marketing.

My new book arrived on my doorstep today: “Writing Tools for the College Admissions Essay.” If you are counting, that makes 21 books with my name on the cover as editor or author. But it is ...

Considering these five issues early in the writing process can help focus and shape your manuscript, Katherine Ann Wiley writes.

Publishing has changed. Printed book sales are decreasing as more people buy digital readers and tablets, and anyone with a laptop and a dream can write a book. As the publishing landscape evolves, ...

For a self-published author, marketing the book can be more important than writing it. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get ...

Build pre-launch buzz Start marketing your book well before its release. Share snippets on social media, write related articles, or create a landing page to capture interested readers.