NEW YORK (AP) - Transformers fought for world domination in "Revenge of the Fallen." Now they're taking aim at Lego. Hasbro Inc., the No. 2 U.S. toy maker, is joining the building-block fray with a ...

I was pleased to have received a sampling of Hasbro's latest addition to the building-brick genre: KRE-O Transformers. We received a Bumblebee 75-piece set and Kreon minifigure in mid-October, both of ...

For a long time if you wanted a blocky building set, Lego was the only way to go. Hasbro launched its own block building set line a year or so back called KRE-O. Some of the first building sets that ...

The final frontier is finally coming to the brick-built universe, a rumor that Star Trek fans have been chasing since at least January 2025, when whispers of the first-ever LEGO Star Trek set began to ...

One of the coolest franchises that Hasbro has is Transformers. Hasbro launched Transformers back when I was a kid, and I spent countless hours trying to convert the bots to and from their robot guise.

As we've previously reported, Hasbro's LEGO-style toy line KRE-O has the license for Star Trek. The company will be premiering their upcoming playsets at this year's San Diego Comic-Con, but today ...

Well, it’s not quite as awesome as a Lego D&D line, but Hasbro will release Dungeons & Dragons Kre-Os beginning January of next year. This is good news for any Dungeon Master who’s ever wanted to ...

Hasbro is the toy company that was behind some of the toys that shaped my youth. Specifically, I had all the Transformers that my parents would let me have. I often broke them trying to transform them ...

While Toy Fair 2013 doesn't open its doors until tomorrow at the Jacob K. Javits Convention Center in New York City, earlier today Hasbro held a special press only event where they revealed a number ...

Zynga and Hasbro revealed today another installment in their alliance that combines toys and social games. Today, the companies announced that Hasbro is working on a CityVille Invasion line of Kre-O ...

I was pleased to have received a sampling of Hasbro's latest addition to the building-brick genre: KRE-O Transformers. We received a Bumblebee 75-piece set and Kreon minifigure in mid-October, both of ...