In the more fragmented radio market there is less need for a detailed measurement of the audience but a greater need for large sample bases. The RAJAR ...

Summarises the insights from a series of key papers addressing audience measurement, the quantifying of the number of people exposed to advertising across any given media; this includes radio ...

according to Nielsen Radio Audience Measurement (RAM) data. This marks a significant leap from its 42.3 percent audience share in August. Meanwhile, based on the same data, competitors DZRH and DWWW ...

The approval of first-party data integration bolsters all of streaming measurement ... views of audience engagement. The Media Rating Council is a non-profit industry association established in 1963 ...