Want to improve your appearance in search results? Then you need to know how to implement schema markup. Schema provides the immediate benefit of enhancing the aesthetic of your search results and ...

For any digital marketer who wants to elevate their SEO performance, taking the time to add schema.org markup to their web pages can help those pages appear in rich results, which are more clickable ...

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most ...

It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help ...

To learn more about our editorial approach, explore The Direct Message methodology. Over coffee with a growth lead at a Bay Area SaaS firm this spring, I asked how their newly launched knowledge hub ...

A steady decline in organic click-through rate has posed a real challenge for SEOs over the last few years. With organic ranking becoming increasingly competitive, the best way SEOs can continue to ...

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...

What if I told you there’s a surefire way to boost your page rankings and cultivate better, higher quality traffic for your website? Does it sound too good to be true? It’s not. What if I also told ...

Until today, Google has dominated search results. This means that for the last two decades, content has been the star of the digital world, while context has been largely overlooked and given little ...