For the 2014 Google I/O conference, it was a piece of cardboard. Presented at the end of the conference, "Google Cardboard" was a way for Google to prove how simple virtual reality can be.

Since its founding in 1998, Google has remained at the forefront of technological innovation. Though it had humble beginnings as a search engine, it has since grown massively into everything from ...

But despite Google’s best efforts to introduce premium Cardboard-compatible hardware with their Daydream View headset two years later, it failed to evolve into a profitable business. Of course ...

Unfortunately, this definition implies that all headsets are roughly equivalent — that a $30 Google Cardboard will do the same thing as an $800 HTC Vive. But as VR headsets start appearing on ...

Google seems to be slowly tiptoeing back into the AR/VR scene. A recently leaked image from within the Google Play Store code ...

Google shipped over 10 million cardboard headsets and Gear VR sold over 5 million units, which means there are a whole lot of lenses in empty headsets laying around, waiting to be harvested and ...

Google's Daydream View VR headset is a hit ... After he'd heard that I'd tried Google Cardboard as well as HTC Vive and Gear VR (no, I haven't used an Oculus Rift, sorry) our demo man was quick ...

With interest in Android-based XR headsets on the rise, the Play Store appears to be getting ready to support apps built for ...

Launched in 2013, it pre-dates Google Cardboard, and doesn't require it to run. But if you have the headset, it offers you a whole new way to experience photos on the platform. It's also totally free.

Code discovered in a recent Google Play update indicates the company may soon roll out support for XR headsets on its Android app store, which would mark a decisive shift in the competitive landscape.

Historically, Google has explored XR through projects like Cardboard and Daydream, which primarily focused on mobile virtual ...