The American Ultra II series is built in Fender's iconic California factory where guitars are meticulously crafted using a blend of time-honored techniques and state-of-the-art CNC technology ...

The collection includes: Squier® Limited Edition Hello Kitty® Stratocaster®: A globally available, glossy guitar in pink or ...

Two years after opening its flagship store in Tokyo, Fender has decided to further increase its presence in the Asian guitar ...

When it comes to musical icons there are arguably none bigger than the Fender Stratocaster guitar. This iconic instrument ... editions that celebrate the history of Leo Fender's masterpiece.

Fender has unveiled a new line celebrating Hello Kitty's 50th anniversary, including a Stratocaster, gear, and apparel.

Explore Fender's new Buck Owens Telecaster as Daniel Donato takes it for a spin, blending classic Bakersfield twang with modern cosmic vibes.

Fender has lifted the curtain on its all-new American Ultra II family of electric guitars and bass guitars, which the firm has badged “the most advanced guitar series in the brand’s history”.

Guitarists are drooling over one of the hottest releases from Fender. Take a look ... It’s so much more than a guitar. This is a perfectly designed tribute to one of rock’s most influential players.

Earlier this year Fender celebrated the seventieth anniversary of the iconic Stratocaster guitar, a part of music history that has been associated with everyone from Jimi Hendrix and Eric Clapton ...