Language has always played a very crucial role in our lives. The words we speak or write has the power to pacify, influence, motivate, irritate or agitate somebody. Now when this mode of communication ...

Politicians use emotional resources in their speeches in parliament depending on the type of debate and use emotive rhetoric strategically and selectively, mainly to attract voters. This is one of the ...

Addressing the deeply emotive language issue What is good for them must be good for the states where Hindi is not the mother tongue or the link language. If the Hindi-speaking states have books in ...

Various factors could influence the manner in which different language groups, who in effect represent different cultures, engage or reconcile with the message being advertised. This follows the BMR ...

Child psychologist Clare Rowe says it's important to “use non-emotive, non-panicking and matter-of-fact language” when talking to children, especially younger ones, about coronavirus. “Say things like ...