New plushies and other items from Sanrio remix Hello Kitty and her friends with ribbon-based clothing inspired by the Gothic ...

A new set of yukata and jinbei feature Hello Kitty and her friend My Melody, with the clothing perfect for the youngest fans ...

Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the ...

Entering the baby blue and white space, it’s hard not to feel as though you’ve entered a cult of cute. Portraits of Sanrio’s most famous character grin from every surface, from toasters to ...