NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...

How well thought-out and executed is your customer engagement model? Is it something that has developed by default without proactive and deliberate thought? In your company, does every salesperson and ...

The chances of growing your SaaS business over time are greater with an engaged customer base. As there is a relationship between growing customer engagement and improving retention, engaging with ...

In the modern business-to-business environment, the linear, funnel-like operating model used by marketing and sales professionals can no longer achieve the desired outcomes, says analyst firm IDC, ...

The renowned health and wellness platform, Hims & Hers Health, Inc.’s HIMS business model is fundamentally anchored in recurring and ongoing customer engagement, with subscriptions forming the core of ...

Customer engagement remains a top challenge for businesses in today's technological landscape. The explosion of AI and the commercialization of space, the rise of quantum computing and the ongoing ...

BOSTON, July 09, 2024 (GLOBE NEWSWIRE) -- Rapid7, Inc. (Nasdaq: RPD), a leader in extended risk and threat detection, today announced the promotion of three long-tenured sales leaders to General ...

How a membership model can drive customer loyalty and engagement for e-commerce brands Published June 26, 2023 Getty Images Sponsored content ...

Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it. Many brands seek to enhance and increase customer engagement ...

Any job search platform these days will show there are thousands of customer success (CS) positions waiting to be filled. According to research by Gainsight, a customer success software platform, ...