Large language models are now central to the ideation phase, where possibilities are explored and assumptions are challenged. Their adoption for idea generation and brainstorming has surged, making ...

Creativity isn’t just about ideas—it’s about emotions, mindset, and choice. New research reveals the hidden emotional work behind creative breakthroughs.

Yang Yongzhong, Professor of Creative Management, founder of Chinese Creative Management, and global systematic proposer of ...

When I was at the beginning of my Ph.D. studies, my advisor at Stanford, Professor Gordon Bower, invited each of his first-year graduate students to his house for dinner. After dinner, he asked each ...

This kind of creativity has been associated with the “ fixation effect,” where people get stuck in a certain way of thinking (i.e., fixated) because they’ve been exposed to specific examples or ideas.

Most people think creativity is divinely-inspired, unpredictable and bestowed on only a lucky few. There are a lot of popular myths about business creativity, yet none of them have much scientific ...

Creativity is often thought of as the domain of artists, writers, and musicians. However, in reality, creativity is a powerful force that can be harnessed by anyone in any field. It allows us to see ...

Ever see someone else cash in on a business idea you thought of years ago? That can happen when you don't try to bring your "light bulb" ideas and creativity to life. Good ideas slip away for a number ...

Recent advances in cognitive neuroscience have provided an increasingly detailed picture of the neural underpinnings of creativity. Research in this field has demonstrated that creative thinking is ...

Thomas Edison famously said that genius is 1% inspiration and 99% perspiration. New research appearing in the academic journal Personality and Individual Differences adds another twist to Edison’s ...