Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

[Unevolved Brands via Im Just Creative via BuzzFeed] logo. Daily ... The images in the picture may just look like circles and dots but they're really simplified logos of famous brands. It's ...

2. Keep It Simple. The best branding is classic and timeless. If you aren't sure you've got the right logo or name, take your time to get it right.

Last year, Rooster Teeth approached Austin-based creative agency Guerilla Suit to create a new visual brand identity that was “as dynamic, playful and unconventional” as the organization ...

Anyone who has worked with multinational brands, whether internally or externally, knows that their branding can often be constrained by layers of rules. Don’t fiddle with the colour. Don’t use it in ...

Fans of Ms. Philo, who led Celine from 2008 to 2018, still refer to Peter Miles’s design of the “old Celine” logo — which the brand’s current creative director, Hedi Slimane, famously ...

In the study, the researchers pitted two distinct brands against each other -- "nonconformist, innovative and creative" Apple versus "traditional, smart and responsible" IBM: ...

Riyadh, Olaya: Creative Solutions, a leading IT solutions provider in the Kingdom of Saudi Arabia, is excited to announce a significant rebranding effort. The company has unveiled a fresh new logo and ...