Coca-Cola is bringing back its legendary ‘Share a Coke’ campaign. The locally born initiative will see personalised bottles and return to the Australian market for a new generation of consumers to ...

This is according to a WARC Data analysis of company reports. Coca-Cola cut its advertising costs by 35% to just $2.8bn in 2020, the lowest level since 2007. In contrast, PepsiCo maintained budgets, ...

In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...

Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

Coca-Cola recently ran an ad called 'Good Old Times' in Germany to honor the 75th birthday of Fanta. It gave the origin story of the citrus-y soda, explaining that German bottlers had to invent ...