Eat chocolate lava." Reese's aims to build hype for its Chocolate Lava Big Cup in its second consecutive Super Bowl ad, created by agency Erich & Kallman. The 30-second spot humorously depicts a ...
Fans of hilarious Super Bowl commercials – like the one with Meg Ryan and Billy Crystal – will appreciate Hershey's 2025 Super Bowl ad promoting its Reese's Chocolate Lava Big Cups.