Looking at old logos can be something of a Proustian experience, sparking deep memories of days gone by. In today's world of clean, sanitised logos, we don't often see wordmarks that are truly ...

You’ve probably never seen Coca-Cola’s original logo. It first appeared in a humble Atlantic Journal ad on May 29, 1886: The font used in the first ad for Coca-Cola in 1886 was quite boring.

Coca-Cola is set to unveil a line of redesigned cans for its flavored and zero-sugar products as well as a new mocha-flavored coffee drink. Fans of cherry, vanilla, and cherry vanilla-flavored ...

So, the Coca-Cola Company began painting its barrels red in order to help customs and tax officials distinguish them from barrels of booze. The shade stuck—and the rest is history.