Enter Sol de Janeiro’s Brazilian Bum Bum Cream, the viral body moisturizer that not only deeply hydrates but also tightens your skin and leaves you smelling like a summer dream — think salted ...
Sol de Janeiro has built its identity around its famous Brazilian Bum Bum Cream, which claims to firm and tighten skin over time. Although the brand was founded in 2015, it blew up online in 2023.
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