As 2024 comes to a close, Travis Scott and Nike, Inc.’s Jordan Brand still have several anticipated sneaker collaborations on ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Beginning today, Fortnite will introduce its latest feature, a virtual sneaker wardrobe led by Nike and Jordan Brand.

The world of sneakers and street culture is always lively with new partnerships; this time, two iconic names came together.

After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae ...

via boardroom.tv / November 22, 2024 After playing out the sneaker free agency process during the fall, Trae Young has signed with Jordan Brand, Boardroom has learned. The new multi-year deal will ...

CHICAGO — Hawks guard Trae Young will debut a new pair of kicks when the team faces the Bulls on Friday for an NBA Cup matchup at the United Center. On Friday, Jordan Brand announced that Young signed ...

To say Young is excited about the new move would be an understatement ... He went even more in-depth about his decision as well. “Why the Jordan Brand? It’s Jordan Brand,” Young stated.

Jordan Brand sets the tone for hoops culture and personifies ... Man, if Nike doesn’t give Jalen Brunson his own line by next year New York Knick fans might have to riot. Just sayin.