JCPenney wants consumers to reconsider what they think they know about the 123-year-old department store chain. To do so, the retailer is launching an ambitious multistep marketing campaign that will ...

These closures follow the retailer's February announcement about scaling back operations in selected markets. One JCPenney ...

The parent of JCPenney is making deeper cuts with employees. Plano’s Catalyst Brands is reducing its corporate staff by about 9%, the company said. That comes on top of the announcement in ...

JCPenney’s fledgling parent company, Catalyst Brands, is undergoing the second round of layoffs of its corporate employees as part of an ongoing review of the newly formed business. Catalyst ...

NEW YORK, March 25, 2025 /PRNewswire/ -- JCPenney, one of the nation's largest and most storied retailers, part of recently-formed Catalyst Brands, today announced the appointment of VaynerMedia ...

Marisa Thalberg, who joined JCPenney in October as consulting CMO before becoming chief customer and marketing officer at newly formed parent company Catalyst Brands in January, describes these ...