"It's kind of like FOMO, you're scared to be left out so everyone is kind of doing it and you want to attract people to come into your store so they might buy the discounted item, but they might also buy five other items not on sale.

Target kicked off Black Friday with a 3-day-long early deals event. Here's everything you can shop before the sale ends.

You don’t have to wait for Black Friday itself to save big. All the major retailers have already pulled the trigger on offering deep discounts heading into the holidays. The likes of Amazon, Walmart and Best Buy are offering eye-catching sales on electronics, apparel, home appliances and video games you can shop now.

This year, Black Friday 2024 runs from 29 November through to Cyber Monday on 2 December, but some brands have already started their sales or begun offering early access discounts