The research team at the Virtual/Augmented Reality Lab at Behrend potentially set the record for most time spent in a virtual reality environment.

As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

The trend and outlook of market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify augmented reality and virtual reality market in ...

Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, ...

Through AR smartglasses, a visitor immerses in an ARtGlass tour of Hegra, unveiling the rich history of AlUla's UNESCO-listed heritage site. < ...