While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality. As consumers become more ...

While Maybelline has used virtual makeover technologies in the past, leveraging augmented reality was an innovative ... consumers aim their device at the print ad to activate the digital portion. Once ...

Daily newspaper Metro is using augmented reality to connect readers with ... Our goal is to educate readers on how print publications ? in this case, Metro ? and ultimately any printed, physical image ...

The app will detect the ad through image recognition and automatically unveil the augmented reality technology, transforming the print ad into a whole new experience with an exclusive video that ...