instead of the rings (arguably one of the best logos), a simply 'AUDI' wordmark. The first concept car to sport the new ...

Once Auto Union was established ... Did you know the story and origin of the Audi logo?

As the luxury arm of Volkswagen, the Audi brand is instantly recognizable thanks to its iconic four rings logo, each of which represents one of the four segments of the historic Auto Union AG ...

Images have been uncovered showing Audi-designed Apple CarPlay ... carrying respective logos and designs, so it felt like a natural extension of the car, rather than just an overlay.