Imagine if all objects in view were able to become instant shoppable links. Amazon’s new offering, Lens Live, takes us a step closer to making that happen, introducing real-time computer vision into ...

Images influence purchases. This is one reason that generative AI performs well when it comes to shopping apps and features. Amazon Lens internal data suggests a 70% increase year-over-year in site ...

Lens Live is the e-commerce retailer’s latest discovery-focused feature, part of a strategy unveiled last year by Amazon CEO Andy Jassy to “reinvent” customer experience with generative AI. The basic ...

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...

Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses to enable the app’s users to virtually try-on thousands of eyewear brands and styles available from the Amazon Fashion store, ...

PHILADELPHIA (WPVI) -- Shopping experts say using AI could cut your shopping time and save you money by searching for you. "The first tool that I would use is on Amazon. It's called Rufus. It's their ...