Tesco could use artificial intelligence (AI) to encourage its shoppers to make healthier choices, the company’s chief executive has suggested. About 22 million people are signed up to the loyalty scheme, which offers significant in-store discounts and rewards.

Tesco could use Clubcard data to warn shoppers when they are buying too many unhealthy items, its chief executive has said.

Tesco could use shoppers’ Clubcard data to warn them when their baskets are becoming unhealthy, the grocer’s chief executive has said. Ken Murphy said artificial intelligence (AI) could be used to monitor how customers were shopping to help “nudge” them into healthier choices.

If Tesco uses Clubcard data to warn shoppers when they are buying too many unhealthy items, Mirror columnist Siobhan McNally asks can we trust a supermarket's “head office’ to decide which food is best for us?

Tesco could use shoppers' Clubcard data to warn them when their baskets are becoming unhealthy, the grocer's chief executive has said. Ken Murphy said artificial intelligence (AI) could be used to monitor how customers were shopping to help "nudge" them into healthier choices.

Tesco plans to use AI and Clubcard data to encourage healthier purchases by monitoring customer choices, sparking debate on privacy and consumer autonomy.

The supermarket's chief executive said AI could be used to monitor how customers shop and help 'nudge' them towards healthier choices

TESCO could start monitoring peoples’ shopping baskets and scold them if they try to buy too many unhealthy salty items. The boss of Britain’s biggest supermarket said that it could use artificial

The supermarket boss said he expected to use artificial intelligence ( AI ) to help customers make healthier choices by alerting them when they go over their daily recommended allowance.