The national retail chain Target is scaling back socially progressive policies, including phasing out its diversity and inclusion policies

After announcing the organization would part ways with a sponsorship from Target, Twin Cities Pride announced it had surpassed its fundraising goal to recoup the $50,000 the company had provided - in less than 24 hours after starting its crowdfunding campaign.

Twin Cities Pride raised more than $50,000 to fill a gap in fundraising after booting Target from the list of festival sponsors. The Minneapolis retailer sparked an outcry from the public following an announcement that they would retreat from their diversity goals amid pressure from conservative activists.

Twin Cities Pride executive director Andi Otto says the nonprofit made the decision because Target is not standing up “against those who are fighting against us.”

Several Twin Cities leaders and organizations are reacting to Target's announcement to end its DEI efforts, with one group even parting ways with the retailer.

Twin Cities Pride, a Minnesota-based LGBTQ+ organization, is excluding Target from its annual parade after the retailer rolled back its DEI programs. NBC News’ Joe Fryer spoke with Twin Cities Pride executive director Andi Otto about the decision to kick out the long-time sponsor.

A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder are now rallying shoppers upset with Target’s rollback of diversity, equity and inclusion efforts.

Twin Cities Pride uninvited Target from sponsoring its annual event after the company backed away from many of its DEI initiatives.

Executive director Andi Otto says they reached their $50,000 goal in less than 24 hours. This follows the decision to remove Target from the Twin Cities Pride festival this year because of the company’s announcement to end DEI efforts.