Target will match a Prime Day price as long as the item in question is identical to the one listed at Amazon — down to the model number and color. Target will ask for proof of the lower price at Amazon in the form of a direct listing or ad. No, screenshots and pictures don't count.

Day three of Amazon Prime Day is officially underway. But where's the fun in letting Amazon have all the glory? Target Circle Week kicked off over the weekend, bringing huge deals across groceries, clothing,

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.