Swatch introduces the MoonSwatch 1965! ✓ A nod to the flight qualification by NASA for the Omega Speedmaster in 1965 ✓ Check it out! ✓

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It’s called the MoonSwatch 1965, and it goes on sale in select Swatch shops from 1st March. You know the score by now: arrive early, expect to queue, one per customer per store per day, prepare for disappointment, brace yourself for the massively inflated eBay prices.

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and the time to discern the desires of contemporary consumers, Swiss watchmaker Omega has manifestly cracked the code via its highly sought-after collaboration with sister brand Swatch.