The company's flagship phone line received a new chipset and a slightly enhanced camera system. Otherwise, it’s all about the AI software features.The new Samsung flagship phone line (left to

It’s no secret I’ve been critical of Galaxy AI in its current form on the new Samsung Galaxy S25 phones. It needs a bit more polish to be ready for prime time, especially if Samsung wants to use it as the main reason you’d buy a new Samsung in 2025.

Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

Thinking of buying the all-new Galaxy S25? Here's why I'm skipping the upgrade, and why you might want to as well

For the Galaxy S25 Ultra, Samsung added a new ultra-wide camera sensor, Gorilla Armor 2 and a big revamp to its AI suite. But is that enough to convince you to buy a new $1,300 phone?

The Galaxy S25, S25+, and S25 Ultra all feature rounded corners and minuscule bezels, but the real standout is the “cross-app AI” agent.

Bizon praises the S25's Galaxy AI update as "a monumental step change in how a smartphone works for you. The best way I can describe is is like a PA in your pocket, it's bringing together seamlessly all the apps on your phone so you can perform really complex tasks with super simple commands."

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.