New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...