Google has decided to retire Privacy Sandbox, which was meant to eventually replace third-party cookies in Chrome, due to ...

Google has confirmed that it has killed off its Privacy Sandbox initiative, which aimed to deliver a more private approach to advertising.

Google’s shutdown of Privacy Sandbox ends cookie chaos for now but leaves the future of privacy-first advertising uncertain.

Google Vice President Anthony Chavez has announced that the company was sunsetting the remaining technologies developed for ...

Google launched the Privacy Sandbox initiative in August 2019 as a way for advertisers to gain information on users without ...

In today’s Digest, we discuss Google abandoning Privacy Sandbox, Warner Bros. Discovery putting itself up for sale, and Apple ...

The CMA had believed that without the body’s oversight, Google’s original plans for the Privacy Sandbox “could have weakened ...

Google has ended its six-year attempt to redefine online advertising privacy standards. The decision, announced by Google Vice President Anthony Chavez, effectively closes the chapter on ...

Google delays Chrome’s cookie phase-out, keeping 3 billion users exposed to tracking amid privacy and regulator concerns.

Google’s Chrome Privacy Sandbox aims to offer an alternative for a cookie-free future, built on privacy principles defined by the Chrome team, with browser ...

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app ...

Google has finally closed its Privacy Sandbox after deciding that cookies are here to stay. Image produced using Adobe ...