Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom Hiddleston and Ben Kingsley portraying suave villains, reinforcing a masculine brand image.
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the campaigns can have the opposite results.
Why Jaguar’s Rebranding Is a Great Leadership Example of What Not to Do
The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a 'hallucinogenic sci-fi movie.'
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, prismatic landscape.
'Trust and reserve judgement' on rebrand, says Jaguar
In the 1960s, Jaguar launched the E-Type and XJ which have come to be known among some of the most iconic cars of all time. Now the company is trying to do the same again by unvei
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to revitalize their teams and workplaces.
Why Jaguars Rebrand Is (Possibly) A Stroke Of Genius
Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
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Jaguar is rebranding — and people have a lot to say about it
“New Jaguar is a brand built around Exuberant Modernism,” McGovern said. “It is imaginative, bold and artistic at every ...
‘NEW Jaguar’ unveiled with roaring petrol motor & huge price after firm blasted for ‘going woke’ with EV revolution
A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...
Campbell’s drops soup from name, Jaguar rebrands: Why? What does it mean?
The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...
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Jaguar's rebrand backlash: An independent designer offers a fix with a nostalgic twist
Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...