The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

NBC’s presentation of this year’s Macy’s Thanksgiving Day Parade delivered 31.3 million total viewers across all platforms, up 10% from last year to mark a new all-time high audience for the event. With 23.

In the latest TV show ratings, NBC’s The Voice was Monday’s most-watched non-sports program, and tied for the nightly demo win. Opposite Monday Night Football coverage on ABC, which averaged 8.5 million viewers and a 1.4 demo rating… NBC | The Voice (5.5 mil/0.4) was steady week-to-week; Brilliant Minds (2.8 mil/0.3) dropped some eyeballs but …