In 2007, former Disney CEO Michael Eisner read that a small activist investor was targeting Topps, the famed maker of baseball cards and chewing gum. The big picture: Eisner tells Axios that he ...

Lindsay Lohan said she told Michael Eisner, the former Disney CEO, that he should've paid her twice for playing the Parker twins in "The Parent Trap." In the 1998 movie, Lohan plays Hallie and ...

Eisner and Breckenridge decided that they would get the Super Bowl MVP of the matchup between the New York Giants and Denver ...

Here’s why one of the great traditions in the NFL Super Bowl is related to Disney World, as Patrick Mahomes knows only too ...

The Philadelphia Eagles are the champions of Super Bowl 59. Will MVP Jalen Hurts and fellow teammates celebrate in Disney's ...

We've all heard the iconic phrase "I'm going to Disney World!" after a Super Bowl win, but how did this tradition come to be?

How did the tradition start? In January 1987, Disney CEO Michael Eisner and his wife, Jane Breckenridge, hosted a dinner at Disneyland with filmmaker George Lucas and other celebrities to promote ...

The full history behind why NFL quarterbacks and players say the phrase, "I'm Going to Disney World" after winning the Super Bowl.

Opinions expressed by Forbes Contributors are their own. Megan duBois is a reporter who covers The Walt Disney Company. While the phrase isn’t exclusive to the Super Bowl, it is the game that ...

New York Giants quarterback Phil Simms was the first NFL player to utter the phrase after a Super Bowl victory, but that tradition will continue shortly after Super Bowl LIX concludes. The history ...