Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

Barbie manufacturer, Mattel, has named LA Lakers basketball legend LeBron James as its first-ever 'Kenbassador'. James’ Ken ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...

The Kenbassador initiative celebrates Barbie ’s best friend ahead of Ken’s 65th anniversary in 2026. The Kenbassador LeBron ...