Lionsgate has big ambitions to apply generative AI in its work, but familiar critics have emerged after the studio’s partnership with Runway was revealed.

Lionsgate partnered with AI vendor Runway to create AI-generated films using their film archives. The deal has sparked criticism, with concerns about replacing human creatives in film production. Lionsgate claims the AI model will augment, not displace, human creators in pre- and post-production processes.

Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

Film studio Lionsgate joining forces with AI firm Runway is a deal to build an AI model for filmmakers to use internally

Lionsgate, the Hollywood studio behind the John Wick and Hunger Games franchises, has announced a first-of-its-kind partnership with AI video startup Runway that will see the artificial intelligence company develop a custom model trained on the studio's content.

Runway will use Lionsgate's vast catalog to train a model that the studio's filmmakers can then use to help make new content.

The two companies are working together to develop a custom AI model trained on Lionsgate's content library. Some say the deal is bad news for human artists, others say it’s a natural next step for the industry.

Lionsgate Studios, its filmmakers, directors and other creative talent will use Runway’s suite of AI tools to augment their work and iterate cinematic video