Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James has been named as the debut Kenbassador for Mattel's new line of Barbie Signature Kenbassadors. This is a big ...

Draymond Green had a sportsmanlike message for Ja Morant after the guard admirably played through a tweaked right ankle in ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

LeBron James is taking his talents to Mattel as a "Kenbassador." Why it matters: A new Barbie collaboration makes him the ...

James and his team worked closely with Mattel to personalize details of the custom Ken doll, including his Nike Terminator ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

through his LeBron James Family Foundation, has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to feature a professional athlete. "As a young ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...

With LeBron's new doll, he joins athletes like Serena Williams and Australian soccer star Mary Fowler, who have also been ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.