The addition of Helly Hansen, which was acquired from Canadian Tire Corp., is expected to accelerate sales, earnings and cash flow for Kontoor, the owner of the Wrangler and Lee brands, while furthering its reach in the outdoor and workwear market.

Kontoor Brands president, CEO and chairman Scott Baxter stated: "We are thrilled to welcome the Helly Hansen team into Kontoor Brands and to build a future together that creates s

Kontoor Brands acquires Helly Hansen for $900M to expand into outdoor/workwear. Improved profitability, but valuation concerns persist. Read more on KTB here.

“It ticks all the boxes for us,” Baxter said, pointing to Helly Hansen’s expertise in both outdoor and workwear, the cornerstones of Kontoor’s business. “We get that in one fell swoop.”

Canadian Tire has struck a deal worth $898.8 million to sell outdoor-and-workwear business Helly Hansen to Kontoor Brands as the Canadian retailer tightens its focus on its home market.

Kontoor Brands (KTB) beats Q4 revenue estimates, projects $1.38 EPS, and announces the $900M acquisition of Helly Hansen to boost global

Kontoor Brands, owner of denim giants Wrangler and Lee, is expanding its portfolio with the addition of global outdoor and workwear brand, Helly Hansen.

Greensboro’s Kontoor Brands is going deep into the outdoor apparel market, buying 148-year-old Helly Hansen, the company announced before the start of stock trading Wednesday morning.