Since William S. Harley and his friend Arthur Davidson started making motorcycles in Milwaukee, Wisconsin in 1903, their ...

Details are still emerging, but at least one more affordable, smaller-displacement bike is joining the brand’s lineup. Hell ...

The motorcycle mega company will make the new model available in 2026, and it will be significantly cheaper than its other ...

Harley-Davidson plans to sell a motorcycle for below $6,000 in 2026, according to the company's Q2 earnings conference call ...

Harley-Davidson again reported disappointing motorcycle sales, but its stock is rallying after a partnership between its ...

Harley-Davidson shares jumped after the motorcycle maker said it would pay off debt and accelerate share repurchases with ...

There is a revolution going on in the motorcycle world, and it’s the rise of the affordable bike. There are lots of people ...

Q2 2025 Management View Jochen Zeitz, CEO, announced Harley-Davidson's entry into strategic partnerships with KKR and PIMCO for HDFS, stating this was achieved after "a rigorous selection process, ...

Harley-Davidson signs $5 billion deal to sell stake of consumer lending division, Harley-Davidson Financial Services.

Harley-Davidson announced plans this week to introduce a smaller, more affordable, yet profitable motorcycle priced at $6,000. Here's what we know.

Sales are down 18 percent in 2025 but the brand hopes this fall’s affordable Sprint bike can attract younger buyers ...

Outgoing Harley-Davidson CEO Jochen Zeitz said the initiative will include technology such as AI. Big plays aren't just ...