Jaguar Rebrand Called 'Disastrous'

Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But there's method in the madness.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom Hiddleston and Ben Kingsley portraying suave villains, reinforcing a masculine brand image.
Jaguar Rebrand Is Pink, Diverse and Doesn’t Feature Any Cars
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the campaigns can have the opposite results.
Jaguar’s “Woke” Rebranding Sparks Controversy
Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and sparked controversy.
Radical Jaguar rebrand and new logo sparks ire online
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car.
Elon Musk takes a jab at Jaguar's rebranding campaign
CNBC's Squawk Box team delves into the backlash surrounding Jaguar's ad campaign. 'Simpsons' voice actor is retiring after 35 years with the show Why can’t we just launch all of Earth’s garbage into the sun?
Jaguar's new logo has everyone confused including Tesla CEO Elon Musk, here's why
Jaguar is no longer what it used to be. Armed with a new identity, logo and opinions- it's divided the internet with seemingly more nays than yays. Take a look.
Jaguar boss speaks out after backlash to the car brand's latest ad campaign — which didn't include any cars
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
Jaguar Starts Over With New Logo, Electric Dreams, And A Big Question Mark
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...
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Madonna's old Jaguar fails to sell at auction
A luxury classic car, owned until recently by Madonna, has failed to sell at auction. The Queen of Pop purchased the rare ...
Was The Jaguar Rebrand The Right Call? 3 Vital Lessons For CEOs
Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...
Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
2008 Jaguar XKR Coupe Is Our Bring a Trailer Auction Pick of the Day
This often overlooked gem is Jaguar style and class at its best, an interesting counterpoint to the company's current ...