Instagram will now apply PG-13 content guidelines to all teen accounts, in the platform’s largest update to online safety for young users, Meta announced on Tuesday. The policy seeks to reassure parents and lawmakers as scrutiny grows over teens’ exposure to harmful material on social media.

The platform's updated Teen Accounts will limit what teens see, adding stricter parental controls and new feedback options.

The new restrictions for teen users are gradually rolling out starting Tuesday and will be fully implemented by the end of the year, Meta said.

Instagram will start rolling out a revamped version of the program that launched in 2024, which promised, in the words of the company, “Protections for Teens, Peace

The "Can’t See Me" rapper sued the Kardashian family in 2017 for allegedly damaging her brand and verbally and physically abusing her. She claimed that the family’s influence likely resulted in the cancellation of her reality TV series, Rob & Chyna .

After outrage over teens’ well-being on Instagram erupted, the company said it would adopt the film industry’s approach and give teens a PG-13 experience.