The name of Maria Grazia Chiuri, the creative director of Dior, was highly anticipated, but the chosen one to lead Gucci has been Demna, the man who revolutionized Balenciaga. The fashion game continues.

Kering appointed Demna Gvasalia as artistic director of Gucci, turning to the Balenciaga designer to inject new life into its flagship brand at a difficult time for the industry.

Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction of the Italian luxury fashion house starting in July.