Jaguar’s rebrand backfired and is being widely mocked—with even Elon Musk piling on
The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online
The brand’s new, modernist logo then appears on screen. On X (formerly Twitter), numerous viewers mocked the advert, pointing ...
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‘Do You Sell Cars?’ Elon Musks Leads X Outrage Mob Over Jaguar’s ‘Woke’ New Ad
Billionaire Elon Musk joined a group of online right-wingers in bashing luxury car manufacturer Jaguar for their new rebrand.
Jaguar Rebrand Sparks Confusion, Angers Anti-‘Woke’ Critics—Including Elon Musk And Andrew Tate
Tesla and X CEO Elon Musk pointed out the lack of vehicles in Jaguar’s ad in a post on X, asking: “Do you sell cars?” Musk’s ...
'Do you sell cars?': Elon Musk trolls Jaguar over bizarre advertisement that fails to feature single vehicle
A "woke" advertisement released by car brand Jaguar has been brutally trolled by billionaire Elon Musk after it failed to ...
Elon Musk and others pile on mocking luxury car brand’s ‘woke’ new ad: ‘Bud Light 2.0’
A bizarre new ad for the car brand Jaguar has been widely mocked as “woke” and “outdated” by social media users.
Jaguar Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
"Do You Sell Cars?": Elon Musk Pokes Fun At Jaguar's New Ad, Company Responds
The launch surprisingly didn't showcase any of Jaguar's iconic luxury vehicles, leaving internet users puzzled.