The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

According to Portnoy's recount, she's also tired of the decline from 2023 — and apparently still emotionally scarred from the ...

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and ...

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) ...

Last week, ESPN Baton Rouge radio host Matt Moscona said he was told Michigan agreed to pay Underwood $12 million. I’m told ...

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit ...

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the ...

Moore was right, making one of the biggest splashes in Michigan recruiting history on Thursday. Belleville five-star ...

Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is ...

Five-star quarterback recruit Bryce Underwood flipped his commitment from LSU to Michigan ... keep Bryce home in Michigan as ...

Bryce Underwood had been committed to LSU for a while, but he flipped to the Michigan football team after the intense pursuit ...