Boohoo is rebranding as the British heritage brand Debenhams Group, saying it aims to revive earnings by creating a leaner ...

Fast fashion retailer Boohoo is rebranding as Debenhams amid the company’s bitter rivalry with Mike Ashley’s Frasers Group.

Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...

The online fashion retailer plans to change its name to Debenhams Group after the successful turnaround of the business it ...

Boohoo is changing its name and becoming Debenhams Group, a strategic shift highlighting the growing challenges within ...

Is a rebrand as a once-mighty UK retail giant that had already lost the interest of consumers when it collapsed four years ...

Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group ...

Boohoo's rebrand follows a huge fall from grace. It had been among the big winners in the online fast fashion revolution - ...

(Reuters) -British online fashion retailer Boohoo said on Tuesday that it was rebranding itself as Debenhams Group and also ...

Boohoo rebrands as Debenhams Group, betting on the iconic department store’s name amid financial struggles and shareholder ...

Boohoo's parent company has rebranded as Debenhams Group as it hailed the turnaround of the department store brand it bought ...

The Debenhams name is back on the stock market after Boohoo Group announced it had adopted one of Britain’s oldest and best ...