Min Hee-jin, ILLIT and Belift Lab

On November 13, 2024, BELIFT LAB (a HYBE subsidiary) was accused of plagiarizing NewJeans' planning proposal, prepared by former ADOR CEO Min Hee-jin. Hankyoreh Newspaper reported on November 12 ...
Enhypen is set to bring its "Walk the Line" world tour to Asia, with Bulacan among its stops. Belift Lab, Enhypen's ...
In April, Min Hee-jin, former CEO of ADOR and producer of the girl group NewJeans, accused Belift Lab of copying NewJeans' concept when creating ILLIT. Her accusation came amid the HYBE-ADOR ...
On November 15, 2024, OSEN reported that BELIFT LAB (a HYBE subsidiary) denied all allegations of copying NewJeans' planning proposal to create and debut their girl group, ILLIT. Kim Tae-ho ...
On September 2, ENHYPEN and their label Belift Lab announced the first batch of concerts for their ongoing 2024 to 2025 world tour, titled ‘Walk The Line’. The world tour will mark the third ...