Shares of beer, wine, and liquor companies including AB InBev are having a rough time as many consumers have cut back on alcohol. Shares of Diageo, the company behind Johnnie Walker Scotch whisky, Molson Coors Beverage, and Boston Beer, among others, are down double digits so far this year.

The world’s largest brewer reported a steeper decline in sales volumes than analysts had expected, sending shares sharply lower in European morning trade.