Spirit Airlines is charting a new course as it emerges from bankruptcy protection. On March 12th, the Florida-based airline ...

Bull Case: Spirit Airlines’ leadership overhaul and rebranding strategy signal a commitment to transforming its business model, potentially driving higher revenue per passenger and improving ...

The Florida-based airline had filed for bankruptcy protection last November, after years of losses, failed merger attempts ...

detailing Spirit Airlines’ financial restructuring, investment plans, and rebranding strategy following its emergence from bankruptcy.

Spirit Airlines launches new nonstop flights from Milwaukee to Detroit starting June 13 with fares from $37 and service on ...

Florida-based Spirit Airlines, which earlier ... Spirit now plans to rebrand itself as a premium airline, as part of its turnaround strategy. Passenger traffic at Milwaukee Mitchell International ...

The appointment, effective April 21, comes just more than a week after former CEO Ted Christie stepped down as part of a ...

U.S. discount carrier Spirit ... and rebrand itself as a premium airline. In case you missed it: 'See-through clothing,' 'offensive' body art can get you kicked off Spirit Airlines An interim ...

(Reuters) -U.S. discount carrier Spirit Airlines said on Thursday it has appointed rival Sun Country executive, Dave Davis, ...

The airline industry is bracing for a seismic shift as Spirit Airlines, fresh from a ... unveils a bold new strategy: a complete rebranding into a premium carrier. The Florida-based airline ...